»Design studios are a dime a dozen. But I've rarely seen talent equal to that of atac.«
—Patrick Wesch (Product Manager, Völkl Sports GmbH & Co. KG)
Völkl Ski GmbH
Freeride / Freestyle Ski
Straubing
2010 – 2013
- Product Graphic
- Illustration
- Type Treatment
- Aura
- Kenja
- Pyra
- Gem
- Prl
Freeski Women
From 2010 to 2013 we contributed several ski designs for the Völkl freeski women's collection. A Titanal-based construction determines the performance and the character of the versatile All Mountain tools ›Aura‹ and ›Kenja‹. The graphics integrate into a series of Asian motives and names which were characteristic for the collection.
The models ›Pyra‹ and ›Prl‹ were designed for pistes, parks and pipes, featuring a multi-layer wood core. They're made with the ambitious freestyle skier in mind. It worked, too. Virginie Faivere won the European Freeski Open in Laax in 2011 with ›Prl‹. The uncomplicated model for skiers just starting out, ›Gem‹, features a playful, youthful design.
Collection Images: © Völkl Ski GmbH